Innovation, Sustainability, Reduce

Go Square, Show You Care: The Cubo from Greiner Packaging

07/30/2025 | 3 min read

Stefan Ebli

Sometimes it's the small changes that make the biggest difference. So why not rethink packaging - not round, but square? The Cubo from Greiner Packaging breaks away from convention with a square shape that not only looks modern but also offers plenty of practical advantages. Because smart design can do more than just look good: it streamlines processes, conserves resources, and perfectly showcases products on the shelf.

More Content, Less Waste - Rethinking Logistics

Anyone who stacks packaging knows: space is precious. The Cubo makes optimal use of it. Thanks to its square shape, it can be arranged much more efficiently than its round counterpart - with surprisingly significant results. Up to 35% more cups fit on a single pallet, reducing warehouse space requirements, increasing transport efficiency, and lowering CO₂ emissions. Scaled up to an annual production of 25 million cups, this means saving around 160 truck journeys - less traffic, lower costs, more sustainability.

But it’s not just producers and retailers who benefit from the space-saving shape. Supermarkets can also use their storage space more efficiently. With improved stackability, more cups fit per pallet - no extra storage space needed. This simplifies product handling, reduces rearrangement efforts, and ensures smoother logistics overall.

Always Visible: Maximum Shelf Presence

Round cups have one small but crucial flaw: they tend to spin on their own. The result? The brand slips out of view. The Cubo puts an end to this. Thanks to its angular shape, it stays right where it should - and always shows its best side. But there’s more: its flat surfaces provide more space for branding, design, and product information. No distortion, no compromises. A perfect stage for bold brand messaging that stands out on the shelf.

What’s more, the Cubo scores with its compact design. Its reduced height not only improves stackability in logistics, but also allows for a more space-efficient shelf presentation. That means more products can be displayed in the same space - a true advantage for retailers. Consumers benefit, too: the Cubo saves space in the fridge, stacking efficiently and neatly.

Flexible in Material and Design

Flexibility is key - and the Cubo delivers. It can be made from a variety of materials like PP, PET, or r-PET and offers nearly unlimited design possibilities. Whether it's In-Mold Labeling (IML) for seamless graphics, cardboard-plastic combinations (K3®) for added sustainability, or sleeves - the Cubo adapts perfectly to any requirement.

And that's not all: its sturdy construction ensures high stability, which means less packaging material is needed. Less material use means less waste, another step toward sustainable packaging solutions. In Short: The Cubo isn’t just a new shape of packaging - it’s a true upgrade in logistics, sustainability, and brand visibility. And the best part? It looks damn good doing it.