People are living longer and longer. In 2060, life expectancy in the European Union will be 89.1 years for women and 84.6 years for men, according to the OECD. But as well as getting older, people are also aging later in life. Today’s older people are more active, more mobile, and have more spending power than their forebears – and their younger counterparts are making an effort to keep this trend going into their own senior years. Sales of health and personal protective products are booming, leading to a surge in demand for items for which hygiene, cleanliness, safety, traceability, and documentation are critical requirements.