“We wanted packaging that reflected our values—sustainable, bold, and high-quality—while also telling our story. The K3® cup delivers on all fronts. Not just on the outside, but inside the cardboard wrap, we’ve hidden messages: the founder’s story, a recipe from a popular bagel chain that serves our products, and an explanation of why we ferment our plant based cheese. It’s valuable real estate that adds depth to our brand—things that wouldn’t normally fit on standard packaging. We don’t announce it; consumers have to discover it themselves.”